How to build Digital Trust
Digital Trust - What is it?
Digital trust is a term used to describe how people interact online. This includes their use of social media platforms like Facebook, Twitter, Instagram, YouTube, etc. These are places where we share information about ourselves and our lives. We share pictures, videos, personal messages, links, etc. In this sense, these are public spaces that anyone can view. People need to understand that any information posted online is publicly accessible and searchable.
Why is it Important?
The internet has changed the way we live. From buying groceries to paying bills, we do almost everything digitally now. However, the fact remains that the internet is still largely unregulated. There’s no government agency that monitors what happens online. That means that anything goes. You could post something inappropriate, get hacked, lose your data, or even have someone impersonate you.
How Can I Build My Digital Trust?
There are many ways to build your digital trust. Here are some tips:
1. Know your audience
The first step to building trust online is understanding who your audience is. Who are they? What do they care about? Why should they listen to you? Once you have this information, you can start creating content that speaks directly to them.
2. Be authentic
People want to know that what they're reading is written by someone who has their best interests at heart. They don't want to feel like they're being sold something; they want to believe that you genuinely want to help them. If you write articles that seem too good to be true, people will smell a rat and move on.
3. Tell stories
Stories are incredibly effective ways to connect with readers. People love hearing other people's experiences because it feels like a window into their world. Plus, audiences crave stories because they trigger our innate desire to identify with others.
How to secure Digital Trust
1. Trustworthy Certificate Authority (CA)
A certificate authority (CA) is a trusted third party that issues certificates for use in public key infrastructure systems. A CA's role is to verify the identity of users who wish to establish a connection with other parties and issue them with a digital signature. CAs are used in many applications including web browsing, email encryption, and electronic commerce.
2. Public Key Infrastructure (PKI)
Public key infrastructure (PKI) is a set of protocols and technologies designed to provide security services to networked computers. PKI enables two parties to communicate securely over an insecure channel without first having established a secret communication channel.
3. Secure Socket Layer (SSL)
Secure socket layer (SSL) is a protocol for establishing a secure communications link between a client and server using public-key cryptography. SSL provides authentication, confidentiality, and integrity of data transmitted between the client and server.
4. Data Privacy and Security Software
You can integrate a Data Privacy and Security Software, such as Typing AI in order to create a secure and trustworthy medium for your web, desktop or mobile app users.
Data security software is used to protect your data from unauthorized access. This includes protecting against viruses, malware, spyware, phishing attacks and other threats that can compromise your business’s sensitive information.
5. Encryption
Encryption is the process of converting data into a form that can only be read by someone who has access to the original information. Data encryption is used to protect sensitive information from being accessed by unauthorized users. This is done through the use of algorithms and keys.
- Symmetric Key Algorithms
Symmetric key algorithms are based on the same key to encrypt and decrypt data. They are commonly used for protecting communications between two parties. Examples include DES (Data Encryption Standard) and AES (Advanced Encryption Standard).
- Asymmetric Key Algorithms
Asymmetric key algorithms are based upon different keys to encrypt and decrypt data, but they both require the same amount of computational power to run. These algorithms are commonly used for signing documents and verifying signatures. Examples include RSA (Rivest-Shamir-Adleman), DSA (Digital Signature Algorithm), and ECDSA (Elliptic Curve Digital Signature Algorithm).
Image source: Pexels / Tara Winstead